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Naples Technology Ventures Invests in GoWell Benefits to Fuel Company’s Growth
Company news | Investment

Naples Technology Ventures Invests in GoWell Benefits to Fuel Company’s Growth


GoWell Benefits Inc, a digital enrollment platform and ICHRA provider, announced today the investment by Naples Technology Ventures (NTV). Go Well Benefits Platform Links the employee, employer, carrier, and broker streamlining and uncomplicating health insurance enrollment. As an insurtech company, GoWell Benefits will use the funds to focus on market expansion and growth.

“Health insurance cannot be simple if you don’t start with the employee first” said Holly Adams, Founder, and CEO at GoWell Benefits. GoWell’s mission is to make health insurance enrollment faster and easier meeting employees wherever they are to simply enroll in their company health plans and personalize their health care experience.

Holly added “Go Well was established with this guiding principle, and we are delighted to join forces with our new strategic investors to accelerate our mission. I look forward to their support as we utilize the investment to scale into new markets, and to help more companies get access to alternative health insurance solutions nationwide simply to save money, save time, and make it easier for their employees to enroll and personalize their health care.”

Through GoWell Benefits, insurance brokers and employers can provide employees access to an insurance product in a fast and easy to understand way. GoWell features, in an industrial first, all-in-one ICHRA and all other benefits enrollment platform, making enrolling in an ICHRA as well as other benefits seamless. GoWell also features, as well in an industry first, a Pay Now option, where employees can pick their benefits and then enter their debit card, credit card or banking information into the platform, making purchasing benefits simple and easy.

Jeff Musgrove, Advisor at Naples Technology Ventures, will be joining GoWell’s board. Mr. Musgrove is focused on Digital Technology and will bring years of leadership and expertise in product management, technical / infrastructure implementation, and growth strategies to GoWell Benefits.

About Naples Technology Ventures

Naples Technology Ventures is a Venture Capital Firm that invests in early-stage technology and services companies. NTV looks for companies that show strong value-add and demonstrate being in emergent and/or expanding markets with both Software-As-A-Service (SaaS) and/or a Services-based model. NTV focuses on investments in Series Seed and Series A+ rounds.
For additional information visit or email us at

About GoWell Benefits

GoWell Benefits was founded and headquartered in Narberth, PA. Holly’s background as an Insurance Broker and Advisor made her well position to see the holes in the insurance and insurtech industries. Holly originally started GoWell to solve problems she was facing every day and then it grew from there. GoWell primarily distributes its platform through insurance brokers and insurance carriers. To learn more about GoWell: visit:, email:, or call: 1-866-346-9355

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